AMAROK
I spent most of my childhood training to play college tennis and ended up playing D1 for 2 years. After I graduated, I knew there was more to life than just work. I had always wanted to make a small difference in peoples lives so when Covid-19 hit and everyone started working from home, I knew this would be the perfect time to get started. Throughout all my years in tennis and being around other athletes, almost everyone I knew would drink 1 to 2 20oz sports drinks a day to replenish electrolytes. But as everyone knows, these don’t stay cold for very long. Most people don't want to take a cooler with them because they can be too big and difficult to carry, especially when you're already carrying 1-2 bags filled with gear. Whether these drinks were put in the shade or in our bags, they were warm within 15-20 minutes. Once warm, most kids would throw them to the side and wouldn't finish them and the rest would be wasted. I knew this wasn't just the case for tennis players but for all athletes regardless of the sport. After spending several years experiencing and witnessing this, I knew how important something like the Amarok could be so I decided it was time to make this dream a reality.
Product idea and research - confirmed there was a need for the product and that there were no other products available for 20oz bottles at the time
2D drafting and 3D design - sketches for size and shape, bottle measurements, 3D prototype design
Company logo design
Manufacturer research / collaboration - researched US and overseas manufacturers to determine the best manufacturer based on quality and pricing
Design finalization, product testing, mold, final production - worked with chosen manufacturer on finalizing the 3D design, tested multiple prototypes and began mold / final production
Website development - research on best website platforms, multiple websites made, final design chosen
Marketing (product content creation and social medias) - Instagram, Tiktok, Facebook, Pinterest, Amazon, all accounts setup, content ideas and posting scheduling, ads
Company launch August 2022
